Kirsty Henshaw is the most popular of the latest entrepreneurs to successfully leave the Dragon’s Den with an investment, and rightly so. With her awe inspiring and heartfelt pitch it was impossible not to share Kirsty’s passion for the Worthenshaws brand she had worked so hard to build.
Since achieving triumph in the Den Twitter has been one of the key PR platforms for the Worthenshaws brand managed personally by Kirsty. However as most brands who are seasoned users of Twitter will know; the smallest of changes can have the most catastrophic consequences.
This was demonstrated when earlier on this evening the Worthenshaws Twitter @username was changed from the brand to Kirsty’s own name. Decisions like this shouldn’t be made abruptly, especially when you’ve been working hard to build up a solid reputation for your business on Twitter and have a large following.
Went out for a family meal last weekend with all my extended family and my cousin of a similar age said something that had everyone in stitches. When asked if she and her boyfriend (who now have a daughter together) were planning on getting engaged, the reply came “I’m not really bothered about a ring or anything, I just want to get engaged so I can put it on Facebook”. But the scariest thing was that she really wasn’t joking. This isn’t uncommon either, I was speaking to a couple of friends who have just got together and in the midst of chatting about their new relationship it was mentioned that it was only official once they had each set their relationship status accordingly. And now with Facebook intergration into mobile and portable devices left, right and centre there is just no escaping the fact that it is quickly becoming part of everyones daily routine.
I’m going to put a petition out there for banning the old “Beep and Wave” routine. You know the one: When you’re walking home after popping out to the corner shop to pick up some last minute supplies in your slippers one night. Minding your own business when all of a sudden some fucker beeps from behind you and scares the living daylights out of you, sending you into panic and disarray and then wave as they go past. However being that they are in a car travelling significantly faster than you are you can never make out who the fuck they are in time anyway!
It’s a hot topic at the moment, and nearly everyone out there has had their own say on it. And they are all just re-spinning each other’s articles. The truth is that the age of privacy really is over.
It’s just as the title says, in social media you just can’t cheat your way to victory. Which is precisely what so many companies out there who brand themselves social media experts attempt to do. Social media is not just about engaging your audience, but interacting with them as well. And by buying followers or faking interaction you’re just not doing that.
Quite upset as my favourite cat out of the two (Shh… don’t tell the other one) Ruby has gone missing. Ruby and Charlie are Brother and Sister and I have had them since birth, their Mother was my Girlfriends cat. Charlie is the fat white and tabby one and Ruby is the completely tabby cat, as you can see from the picture on the left.
